About Us

We are a part of Insurance Supermarket Inc. (ISI), a leading Canadian life insurance provider that has been in the insurance industry for over 10 years. ISI is a specialist in financial security solutions with tailored plans that fit the needs of Canadians from all walks of life. Whether it is permanent or term coverage, critical illness or disability, ISI has provided Canadians with simple life insurance plans that fit into their budgets. With Simply Whole Life, we are redefining what it means to apply for whole life insurance coverage.

Our process is designed to be entirely streamlined and straightforward – removing the traditional barriers of applying for whole life insurance. We started with the application process and looked into how we could make it easier for Canadians, especially those who have struggled with traditional coverage in the past. We don’t require you to meet face-to-face with an agent at any point. From speaking with our friendly advisors to getting your quote and purchasing a plan, the entire process all done right over the phone from the comfort of home. There are no mountains of paperwork to complete or long and drawn-out waiting periods just to see if you are eligible to apply.

As our name implies, we want to give Canadians a simple solution for their life insurance needs. We’ve seen the position that traditional life insurance plans can leave some people in, and we want to change that. At Simply Whole Life, we’re bringing you peace of mind with whole life insurance that takes the worry out of trying to get insured. We’re updating the process and making it easier for Canadians – because we all have people we care about and want to protect financially.